The old methods of marketing are quickly becoming less effective and instead is being replaced with content marketing. Content marketing is a strategy where you are giving your customers useful and relevant information in order to attract and gain business. For example, REI (which sells gear and clothes for outdoor recreational activities) offers customers a … Continue reading What is Content Marketing?
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Keyword Research for Using SEO
Being knowledgeable in SEO strategies is important for all content writers to be familiar with. One of these strategies is using keywords that are naturally woven into your blog. But, if you’re an entry level writer then how do you know what keywords to use?
Do you Make These 5 Blogging Mistakes?
If you have a blog and it seems to be going nowhere, you may want to re-examine your technique. Especially if you are losing followers. Below are 5 common blog mistakes writers can be accustomed too, without realizing its harmful.
How Often Should You Update Your Companies Blog?
The short answer is, the more quality blogs you have the better. And the takeaway here is quality. According to Hubspot, companies who produce 16 or more blog posts a month has 4x the traffic than websites with a lower amount of monthly blogs.
Why Businesses Need a Blog
Today, it’s crucial for your business website to have an exceptional blog. Producing fresh and relevant content amounts to building a greater online presence, establishing brand awareness, gaining more customers and so much more.